Cape Willoughby, Kangaroo Island, SA © South Australian Tourism Commission

Industry sectors

Rainforestation Nature Park – Pamagirri Aboriginal Experience, QLD

Aboriginal and Torres Strait Islander Tourism

Aboriginal and Torres Strait Islander cultures and traditions are part of Australia’s history and form an integral part in how Tourism Australia tells the nation’s story.

Sal Salis, Ningaloo, Western Australia © Sal Salis Ningaloo Reef

Sustainable Tourism

Tourism Australia (TA) is the Australian Government agency responsible for growing demand for Australia as a tourism destination, both in Australia and overseas. Our corporate purpose, as laid down in the Tourism Australia Act 2004, is to grow demand and foster a competitive and sustainable tourism industry.

Port Adelaide, Adelaide, SA © SATC

Accessible Tourism

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age.

Mount Charlotte, Kalgoorlie, WA © Australia’s Golden Outback

Youth Sector

Tourism Australia defines the youth segment as people aged between 15 and 29 years. The youth market contributes 25 per cent of all visitor arrivals to Australia and 46 per cent of all visitor spend.

SIlky Oaks Lodge, Daintree Rainforest, Queensland, Australia © Tourism Australia

Luxury in Australia

Australia has strong appeal to sophisticated experience-seekers with a significant body of high-end accommodation and world-class experiences on offer.

True North Cruise ship and tour boats, The Kimberley, WA

The Cruise Industry

Cruise shipping plays an important role in the Australian tourism industry. All of the world's leading cruise lines include Australia in their programs - ranging from expedition style cruise lines and mid-range ships, to mega ships and up-scale lines.

Business Events

Business Events Australia is a specialist business unit of Tourism Australia dedicated to promoting Australia internationally as a business events destination.

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023