Americans come say g’day at Australia House @ SXSW
As part of its ongoing sponsorship of SXSW’s Australia House, Tourism Australia hosted three events delivering a taste of Australia for key media, industry, and tastemakers in Austin, Texas, last month. Presenters included Friends of Australia Jason Dundas and Scott Tweedie as well as Darin Olien, co-host of Netflix’s Down to Earth with Zac Efron. As part of the G’day USA program partnership with the American Australian Association, Tourism Australia brought the house to life with branded assets and prominent speaking opportunities showcasing the best of Australia. SXSW is the most innovative conference in the United States, providing a platform to spotlight Australia’s reopening to the world and that the destination is ready to welcome travellers back.