ANA campaign takes off in Japan to promote new flights
19 June 2019
Famous Japanese singer and actor Nissy has lent his star power to a campaign promoting All Nippon Airways’ (ANA) new daily Tokyo-Perth direct service which commences on 1 September.
Through a series of short videos on ANA’s website Nissy shares the special story of his recent visit to Western Australia alongside links to travel offers.
The Good Vibes Only! promotion aims to inspire Japanese travellers by showcasing unusual, unfamiliar and unexpected attractions and experiences and is also being promoted online and via social media.
The ANA campaign is being supported by Tourism Western Australia and Tourism Australia alongside others.
The number of international visitors from Japan has grown for the past five consecutive years and Japan is currently Australia’s fifth largest inbound market currently worth $2 billion annually.