Australia Business Events offering top-of-mind with India corporates
Tourism Australia recently participated in its first face-to-face business event in Mumbai since the start of the pandemic. The MICE India and Luxury Travel Congress brought together Indian corporate and trade MICE buyers including Asian Paints, Aditya Birla Group, HDFC Life Insurance, Ambuja Cements, and Knight Frank, amongst others, to meet international suppliers. The meetings helped to position Australia as a premier Business Events destination and inspire Business Events decision-makers. Based on the Business Events Consumer Demand Project research, Australia is in the top five destinations being considered for an incentive trip in the next four years by decision-makers in India.