Australia 2020 Destination of the Year
20 November 2019
The leading consumer travel magazine in the United States, Travel + Leisure, has named Australia as its 2020 Destination of the Year.
Following the announcement on 14 November 2019, Travel + Leisure launched more than 30 pieces of Australia-specific editorial content, most of which will be featured in the magazine’s December print issue.
The editorial kicks off a year-long partnership between Tourism Australia and Travel + Leisure that includes content and a social media activation featuring airline and trade partners and key distribution partners.
It will also include a trade-focused familiarisation visit around the Australian Tourism Exchange in May 2020 to experience Australia first-hand.