Australian Open Activation

5 February 2020

On 30 January 2020, the Australian Open rebranded as ‘Australia Is Open' before the Women’s Semi Finals matches.

This included an on-court announcement and broadcast package of content, including a message from Chris Hemsworth and footage of players enjoying their time in Australia.

In addition, a 30-second edit of Tourism Australia’s tourism industry video played over the next three days on screens at the Rod Laver Arena.

As part of the initiative, the branding on the Australian Open social channels changed to ‘Australia Is Open’.

Tennis Australia also created a toolkit for tourism operators with a series of templates for use on Instagram & Facebook.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.