Business events educational
5 May 2021
Last week, Tourism Australia’s specialist unit, Business Events Australia (BEA), hosted five domestic business events agents and a journalist on a domestic educational to the Lake House Daylesford, part of the Luxury Lodges of Australia collective.
The group experienced products including Dairy FlatFarm, Daylesford Cidery, Lavendula, Convent Gallery and Cliffys.
The educational, which is part of BEA’s broader recovery strategy, provided the business events agents with the opportunity to experience first-hand Australia’s diverse incentive offering and why their clients should #EventHereThisYear.
Already the educational has generated two business leads for Australia.