Border Gavaskar cricket series leveraged in India
3 March 2021
Tourism Australia recently leveraged the Border-Gavaskar Cricket Series reaching approximately 35 million viewers in India. The campaign included Brett Lee, David Warner and Harsha Bhogle who collaborated with Indian influencer Danish Sait. The partnership with Buzzfeed highlighted unique Australian experiences and lifestyle elements. Brett Lee and Harsha Bhogle engaged with key distribution and Premier Aussie Specialist agents to encourage them to remain motivated to sell Australia once travel resumes post COVID-19.