Captivating ‘Come and Say G’day’ exhibition in Italy’s business capital Milan
Two out of home projects have been displayed in the city of Milan to increase awareness and consideration of Australia. In one of Milan’s highly frequented shopping streets close to the city’s iconic cathedral an outdoor photo exhibition is inviting to ‘Come and Say G’day’ with our campaign ambassador Ruby the roo showcasing iconic places and experiences to the Milan audience.
The 30 images feature Australia’s nature, wildlife, city and Indigenous experiences. Captions with integrated QR codes deliver background information on the image and the location to provide context to viewers.
At another iconic location close to the fashionable Brera district of Milan ‘Come and Say G’day’ and Ruby feature in highly visible mural street art. The outdoor photo exhibition and the mural are set to create around two million contacts during the four weeks of exposure.