Discover a great deal more with Tourism Australia's virtual travel fair
Since Australia’s reopening, there has been an incredible surge of demand from the South and South East Asia region. Forward bookings for Singapore are currently doubling 2019 figures, while in Malaysia, Indonesia, and India, 60 to 80 per cent of bookings are for travel in the next three months*, demonstrating strong consumer confidence.
To convert pent-up demand, facilitate aviation recovery and help Australian tourism return to pre-pandemic levels, Tourism Australia launched its ‘Discover A Great Deal More’ virtual travel fair on 21 April 2022 seizing the popular May and June travel periods. Running until 15 May with validity for 12 months, the fair features 36 airline, online travel agency (OTA) and key distribution partners across the region with an array of travel offers on flights, hotels, tour packages, car rentals and experiences, all of which consumers can find on Australia.com. The campaign, worth more than $1 million, is being promoted via out-of-home, radio, online, print and social media activations and so far is generating a reach of 65.7 million and reminding audiences that Australia is indeed ‘Yours to Explore’.
*According to data by travel analyst firm ForwardKeys