‘Don’t Go Small, Go Australia’ inspired deals promoted in North America

‘WANDERful Australia’ receives ASTRID Award, April 2022 © Tourism Australia

‘Don’t Go Small, Go Australia’ inspired deals promoted in North America © Tourism Australia

Timed with the launch of 'Don’t Go Small, Go Australia', packaged travel offers with land excursions and Qantas Airlines flights have hit the United States and Canadian markets. Iconic Australian destinations and travel experiences are promoted on Travelzoo’s Newsflash and Top 20 newsletters and website, which then drives traffic to partner offers on Australia.com to encourage North Americans to book their next big holiday. Travelzoo members are active travellers and 71 per cent are influenced to visit a destination. The Travelzoo campaign began in early March and is expected to reach around 46 million Americans and 3.8 million Canadians by the end of the month.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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