DON’T GO SMALL, GO AUSTRALIA
As one of Australia’s longest running TV exports, Neighbours, aired its final episodes in the UK last week, Tourism Australia has been urging Brits to make Australia the destination for their next holiday. During the show’s final week, Tourism Australia’s latest campaign, Don’t Go Small, Go Australia, inspired viewers to experience our country’s unique landscapes and natural wonders as they tuned into each episode. In a special tribute to the much-loved TV drama, which has been a longstanding hit with UK households over the past 37 years, during the show’s grand finale three million UK viewers were treated to a special version of the ad featuring memorable scenes from Neighbours alongside breathtaking destination footage of iconic locations - reminding Brits that it’s time to come and say g’day. View the ad.