Indian tourists targeted in new cricket campaign

16 October 2019

Tourism Australia has launched a campaign to lure more Indian tourists to Australia next year for the Women’s and Men’s ICC T20 World Cup.

Australia’s Tourism Minister, Simon Birmingham, said “Australia’s hosting of these two T20 World Cup tournaments has the potential to deliver huge benefits for our tourism industry and overall economy.

This campaign is all about encouraging Indian cricket lovers to book a ticket, pack their bags and head Down Under to experience the highs of world-class T20 cricket.

Given India is our fastest growing tourism market and currently worth $1.8 billion to Australian tourism, the T20 World Cup provides an exciting opportunity for Australia to well and truly cash-in.”

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