Indigenous Australia Promotion for Aussie Specialists in the US and Canada
Tourism Australia’s North America team recently held an Aussie Specialist Program engagement incentive, focused on promoting the new Indigenous Australia course. Advisors were encouraged to complete the course and a short quiz during June to win a prize from Discover Aboriginal Experiences member, Maruku Arts, Uluru. The promotion resulted in a 758 per cent increase in course completions for the month of June. The campaign featured facts about Australia's Aboriginal people in four weekly emails to Aussie Specialists, with links to Discover Aboriginal Experience's online resources and videos.