Japanese social media influencers #UnDiscoverAustralia

Japanese influencers for 'UnDiscover Australia' - Copyright © Tourism Australia

27 February 2019

Ten Japanese influencers who travelled around Australia last November have posted their experiences on Instagram and a compile of the photos and videos are available through GENIC media, a Japan-based lifestyle magazine that features photos from Instagram influencers.

The visit was part of Tourism Australia’s UnDiscover Australia campaign in Japan in cooperation with Qantas, which aims to challenge travellers’ perceptions and stereotypes of Australia and introduce new destinations beyond the gateway cities.

The GENIC magazine will also feature a six-page spread covering their visit in the March edition.