Japanese Take Virtual Tours to Australia
18 August 2021
One of Tourism Australia’s key distribution partners in Japan, HIS, have launched a series of virtual tours. The colour-coded tour themes align with Tourism Australia’s Experience Australia in 8D series. The online tours include an option for consumers to purchase an Aussie meat pie and drinks package delivery to enjoy whilst taking the online tour. The theme of the first tour aligned with 8D’s ‘blue and green’ and featured Green Island and Rottnest Island. The upcoming Sydney Opera House and National Gallery of Victoria theme aligns with the ‘white and black’ theme, and the Uluru and Gold Coast ‘Red and Magenta’. Over 100,000 people have enjoyed HIS’ online tours since the pandemic began. These initiatives are designed to continue to keep consumers inspired and dreaming about travelling to Australia when borders reopen.