Live from Aus campaign wins at AdNews Awards

9 September 2020

Tourism Australia’s Live from Aus initiative was recognised in the AdNews awards last week.

In May 2020, the Live from Aus campaign saw Australian tourism experiences live-streamed directly into the living rooms of over 35 million people around the world.

The campaign featured tourism operators from different parts of the country and encouraged viewers to dream about their next Aussie holiday.

The campaign was awarded the AdNews Campaign Pivot of the Year Award which recognises the achievements in navigating COVID-19 by delivering an effective campaign under extraordinary circumstances.

The campaign led to over 6,800 leads to tourism operators from Australia.com.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.