Live from Aus campaign wins at AdNews Awards
9 September 2020
Tourism Australia’s Live from Aus initiative was recognised in the AdNews awards last week.
In May 2020, the Live from Aus campaign saw Australian tourism experiences live-streamed directly into the living rooms of over 35 million people around the world.
The campaign featured tourism operators from different parts of the country and encouraged viewers to dream about their next Aussie holiday.
The campaign was awarded the AdNews Campaign Pivot of the Year Award which recognises the achievements in navigating COVID-19 by delivering an effective campaign under extraordinary circumstances.
The campaign led to over 6,800 leads to tourism operators from Australia.com.