Melbourne Convention Bureau wins global award for VR experience

Australia-Japan Tourism Cooperation Dialogue, Perth

18 September 2019

A Melbourne Virtual Site Visit produced by the Melbourne Convention Bureau (MCB) was awarded "Best AR, VR or Mixed Reality Experience" at the Skift Design Awards in New York this week which recognise forward-thinking design projects in the travel sector.

The Virtual Reality experience has been used to help international associations and professional conference organisers plan their upcoming conference by capturing what it feels like to be in Melbourne and showcasing iconic landmarks, venues and attractions.

MCB partnered with Business Events Australia through its Advance Program on this innovative project to promote Melbourne and Australia to key international audiences.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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