National Experience Content Initiative upskilling and support
Tourism Australia has partnered with Tourism Tribe to assist around 1,400 operators from 57 regions who participated in the National Experience Content Initiative (NECI) to make the most of their new video and image content. Through personalised coaching and a dedicated NECI online course library, operators can enhance their knowledge and apply new techniques to amplify their content assets across marketing, social and digital channels.
NECI is a $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping tourism businesses to better market their experiences and attractions.
NECI content is available free of charge on Tourism Australia’s image and video galleries. Find out more about NECI here.