New regional partnership with Virtuoso
5 August 2020
Tourism Australia has launched a new regional 18-month partnership with luxury consortia network Virtuoso.
The national campaign running through to December 2021 has a strong focus on trade engagement and education across Virtuoso’s network of 1,300 premium travel advisors in Australia and New Zealand.
The campaign profiles the Aussie Specialist Program, Signature Experiences of Australia collectives and the expansion of a new regionally preferred product network.
In alignment with There’s Nothing Like Australia, the partnership aims to shine the light on Australia’s tourism offerings across all states and territories, driving a domestic-led premium recovery and a longer term shift in the perception of Australia as a luxury holiday destination.