Product development workshops in South and South East Asia

Product development workshops in South and South East Asia © Tourism Australia

Tourism Australia, in collaboration with state partners and Australian operators, wrapped up a series of virtual workshops last month, providing trade partners with new product knowledge, inspiration and skills to sell these experiences. The workshops, which targeted product planners, key operators, Aussie Specialists and international trade organisations from the South and South East Asia region, gathered 747 attendees over the five-week run. Attendees described the sessions as highly informative and said they gained the skills to explain Australia’s new experiences to their customers.

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