Reaching the US LGBTQ+ Market

Proud Experiences event, New York

3 July 2019

Tourism Australia and Destination NSW jointly participated at Proud Experiences in New York City last month.

The event focuses on creating opportunities for destinations and travel businesses targeting the LGBTQ+ market.

Over 40 meetings were held with highly-vetted travel advisors, educating them on what's new in Australia, Signature Experiences, and key events such as the Sydney Gay & Lesbian Mardi Gras.

A high percentage of LGBTQ+ Americans own passports (82%) and globally, LGBTQ+ travellers have a significant annual travel spend.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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