Work and Play the Aussie Way, Campaign 2022 © Tourism Australia

Working Holiday Maker campaign launched in Japan

Tourism Australia has kicked off its Working Holiday Maker campaign ‘Work and Play the Aussie Way’ in Japan

Working Holiday Maker Campaign 2022 © Tourism Australia

Tourism Australia has kicked off its Working Holiday Maker campaign ‘Work and Play the Aussie Way’ in Japan with a focus on social media and partner activity. Webinar events have taken place in partnership with the Japan Working Holiday Association and WISH International, with World Avenue and STA Travel to follow. A series of live Instagram events and media partnerships with social media influencers are also planned to reinforce Australia’s positioning as a friendly and easy destination for working holidays.

In 2019 almost 500,000 Japanese visitors arrived in Australia, including 30,800 Working Holiday Makers, contributing $307 million to Australia’s visitor economy.

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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