Philausophy
On 30 October 2019, Tourism Australia unveiled its new $38 million global campaign, Philausophy.
Behind the scenes - Rachael Sarra
Rachael Sarra, Artist © Tourism Australia
Contemporary Aboriginal artist, Rachael Sarra, designed bespoke patterns and symbols for use in the Philausophy campaign.
Rachael has been inspired primarily by her Goreng Goreng heritage and her role as a modern Aboriginal woman whilst also drawing inspiration from the landscapes, wildlife and contours of Australia.