Behind the scenes - Rachael Sarra - Corporate

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Behind the scenes - Rachael Sarra

30 October 2019

Rachael Sarra, Artist © Tourism Australia

Contemporary Aboriginal artist, Rachael Sarra, designed bespoke patterns and symbols for use in the Philausophy campaign.

Rachael has been inspired primarily by her Goreng Goreng heritage and her role as a modern Aboriginal woman whilst also drawing inspiration from the landscapes, wildlife and contours of Australia.

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Bruny Island, Tasmania © Tourism Australia, Georges Antoni

Philausophy

On 30 October 2019, Tourism Australia unveiled its new $38 million global campaign, Philausophy.

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

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Aerial view of Bondi Beach, Sydney, New South Wales © Tourism Australia

Tourism Australia industry webinar series

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

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