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China Premier Aussie Specialists celebrate second year
30 January 2019
Tourism Australia celebrated the second anniversary of the China Premier Aussie Specialist Program with roundtables in Shanghai, Guangzhou, Chengdu and Beijing last week.
More than 80 agents, handpicked from the 12,000 Aussie Specialists, attended the sessions and shared their insights into traveller preferences across different parts of China and feeding back on Tourism Australia’s trade and consumer communications.
In turn, Tourism Australia’s China team shared new research and their plans for the next 12 months, including the rollout of an Aussie Specialist Wechat program after Chinese New Year.
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