Chinese incentive meets on the Gold Coast

The Gold Coast will host over 700 representatives from Chinese company Zhiban Keji this week to experience the city’s attractions and venues as an incentive destination for its highest sales achievers.

The four-night program is expected to deliver an estimated economic impact of $1.7 million for the Gold Coast.

The bid was secured by Destination Gold Coast in partnership with Tourism Australia supported by the Business Events Bid Fund Program (BFP), and Tourism and Events Queensland’s Business Events Acquisition and Leveraging Fund.