International media hosting program highlights
Surry Hills, Sydney, New South Wales © Katherine Griffiths
Tourism Australia has published a video featuring recent highlights from its international media hosting program which hosts up to 1,000 journalists, broadcasters, opinion leaders and digital influencers each year.
The program aims to provide authentic Australian experiences which inspire media to produce exciting content showcasing the most engaging Australian characters and the best of the country’s food and wine, aquatic and coastal, Indigenous, nature and wildlife experiences.
Each itinerary is individually tailored to meet the specific needs and story objectives of visiting media and the program involves up to 2,000 tourism operators, restaurants and accommodation suppliers every year.
