Philausophy Industry Preview - Corporate

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Philausophy - Industry Preview

30 October 2019

Phillipa Harrison with Chris Hemsworth, Philausophy Industry Preview, Sydney, New South Wales © Tourism Australia

The campaign was revealed to industry at the Sydney Opera House on 30 October 2019.

The event was attended by Senator the Hon. Jonathon Duniam, Assistant Minister for Regional Tourism; Tourism Australia’s Global Ambassador Chris Hemsworth; Friend of Australia, Dr Terri Irwin AM and many more.

“At its core, Philausophy, is about giving travellers from around the world a taste of what makes Australia such an enjoyable destination by shining a spotlight on the people, lifestyle and personality that make Australian experiences so memorable," said Australia's Tourism Minister, Simon Birmingham.

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Bruny Island, Tasmania © Tourism Australia, Georges Antoni

Philausophy

On 30 October 2019, Tourism Australia unveiled its new $38 million global campaign, Philausophy.

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Group canoeing on the Brisbane River, Brisbane, Queensland © Brisbane Marketing

Building your tourism business

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

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Aerial view of Bondi Beach, Sydney, New South Wales © Tourism Australia

Tourism Australia industry webinar series

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

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