Tourism Australia Lunar New Year celebration in Sydney

More than 50 Australia-based Chinese inbound tour operators, airlines, state and territory representatives and ATEC gathered in Sydney last Friday for a Lunar New Year Luncheon hosted by Tourism Australia to welcome the 'Year of the Pig’.

Tourism Australia Managing Director John O'Sullivan greeted the guests and said China has been a critical market to Australia’s Tourism 2020 strategy goals and the major driver in achieving the plan’s visitor spend targets by the end of the decade.

“Longer-term, China will continue to be at the heart of Australia’s tourism strategy beyond 2020 and out to 2030,” he said.