Tourism Australia has kicked off its Working Holiday Maker campaign ‘Work and Play the Aussie Way’ in Japan with a focus on social media and partner activity.

Webinar events have taken place in partnership with the Japan Working Holiday Association and WISH International, with World Avenue and STA Travel to follow. A series of live Instagram events and media partnerships with social media influencers are also planned to reinforce Australia’s positioning as a friendly and easy destination for working holidays.

In 2019 almost 500,000 Japanese visitors arrived in Australia, including 30,800 Working Holiday Makers, contributing $307 million to Australia’s visitor economy.