Come and Say G’day
Come and Say G’day is Tourism Australia’s new global campaign to support the Australian tourism industry rebuild.
Come and Say G’day is the next instalment of Tourism Australia’s There’s Nothing Like Australia global brand platform. With travel being restricted for the last two years, Come and Say G’day is a joyful, creative and unmistakably Australian invitation to the world. The multi-channel campaign will introduce the world to two lovable CGI animated characters; Ruby, a souvenir kangaroo, voiced by Australian actor Rose Byrne, and Louie, a toy unicorn, representing international visitors, voiced by actor Will Arnett.
The Come and Say G’day campaign is set to run across Tourism Australia’s 15 key international markets from October 2022 and aims to support the tourism industry’s recovery by driving demand for travel to Australia. The campaign will capture the world’s imagination with a short film and television commercial (TVC) as well as print and high-impact out-of-home creative, social, digital, editorial and partner advertising. The music featured in the TVC is a re-interpretation of the classic Australian anthem Down Under, by up-and-coming band King Stingray, who sing in both English and Yolŋu Matha - an Indigenous language from North East Arnhem Land, Northern Territory.
How to get involved
Tourism Australia has developed a campaign toolkit with campaign information, social media tools and a range of static and video assets for operators. Industry are encouraged to download the toolkit and utilise the assets in their own digital and social channels. In addition, industry are encouraged to get involved in the campaign by:
- Sharing product/experience photos and tagging #comeandsaygday and #seeaustralia so they can be promoted on Tourism Australia’s social media channels. Images selected will be credited and tagged in any content used.
- Subscribe to Tourism Australia’s weekly industry e-newsletter Essentials for updates on how to get involved.
- Download images and videos free of charge from Tourism Australia’s galleries.
- Ensure product information and rates are up to date with partners and on distribution channels, including on the Australian Tourism Data Warehouse.