How to get involved in the philausophy campaign
1. Subscribe to Tourism Australia’s weekly industry e-newsletter Essentials for updates on how to get involved.
2. Download images free of charge from Tourism Australia’s image gallery. More than 5,000 new content images have been captured around Australia from more than 90 locations.
3. Share your story, product or experience with Tourism Australia to have it be considered for the International Media Hosting Program by sending it to internationalmedia@tourism.australia.com or by connecting with your State or Territory Tourism Organisation.
4. Share your great photos by tagging #SeeAustralia so they can be promoted on Tourism Australia’s social media channels. Images selected will be credited and tagged in any content used. Tips and tricks from Tourism Australia’s social media team can be found here.
5. Make sure you are connected with Tourism Australia’s key distribution partners. A full list is available here.
6. Help get more people to your region by submitting your tip/story here to be featured on Australia.com and through Tourism Australia’s social media channels.
Download a factsheet here on how to get involved.
Share your insider tips and stories
If you have a story or insider knowledge about travelling in Australia, we would love to hear it. Tourism Australia is seeking tips, stories and fun facts from around the country to feature on Australia.com and through Tourism Australia’s social media channels. These channels provide inspiration and planning tools for travellers interested in visiting Australia. Tourism Australia will also use this form to collect interesting industry stories for its weekly e-newsletter, Essentials, and media activities.
Guidelines
Travel tips:
Should offer specialised and useful advice to readers who are considering Australia as their holiday destination. Think about the best time to visit a location, who would most enjoy this experience, money saving ideas and things they need to bring.
Examples:
1. While Hyams Beach is the most well-known stretch of sand in Jervis Bay, Murrays Beach is just as beautiful, and often much less busy.
2. Don’t forget closed-toed shoes like sneakers or running shoes when climbing the Sydney Harbour Bridge. Climbers wearing sandals won’t be permitted to participate.
local recommendations:
Should offer an insider’s perspective on a specific product or destination. E.g. a great spot for a smashed avo, a beach with great surfing waves or a hole-in-the-wall cafe that only the locals know.
Examples:
1. When you visit Exmouth, fuel up for a day at Social Society - a neighbourhood favourite for vegan and vegetarian breakfast.
2. Don’t miss Mindil Beach Markets each Sunday, a great place to pick up souvenirs for friends or family.
Fun facts:
Should add extra context or intrigue to a destination. Think of facts that are fun, quirky and uniquely Australian.
Examples:
1. On average, Melbourne imports 30 tonnes (33 tons) of coffee beans each day. That's enough to brew over 3 million cups of coffee.
2. They might be called sharks but whale sharks are actually the largest fish species in the sea, growing to over 12 metres (40 feet).
Disclaimer: Please be advised that we receive many tips, and the team will only select the most relevant and useful tips to appear on Australia.com or our social media channels. When researching stories and social posts we will use your website and social accounts to help promote your business so there’s no need to provide a lot of details in this form. We are specifically after great stories that only locals can tell. If you’ve got it good, let’s share it.
