Canadian travel distribution channels are concentrated, with a few large wholesalers handling the majority of outbound travel to Australia. Online channels and mobile platforms are primarily used for research, while bookings are made through traditional channels such as retail agencies.
Commission Level: 20% - 30%
Commission Level: 10% - 20%
Commission Level: 10% - 30%
Planning and purchasing travel
Top tips for sales calles
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from Canada.
Tourism Australia’s activities in Canada are managed from its Los Angeles office however, a representative office is located in Toronto (there is also representation in Western Canada based in Vancouver and in Quebec, based in Montreal).