Coronavirus is impacting global travel and some of the information on this page might have changed as a result. Last updated in December 2019.
The USA travel distribution system is large and complex, with only a relatively small number of operators specialising in selling Australia. While consumers have increasingly turned to Online Travel Agencies (OTAs) to book some or all of their holiday, traditional distribution channels remain important for customised itineraries and booking ground arrangements.
Commission Level: 20% - 30%
Commission Level: 10% - 15%
Commission Level: up to 35%
Planning and purchasing travel
Top tips for sales calls
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from the USA.
The coalition of Australian States and Territories (COAST) brings a resource tool to assist Australian Product Suppliers with industry contacts and resources for product development and implementing independent sales calls to the North American market.
The information on the site has been provided by COAST and includes a select number of the quality producing travel and tour companies promoting destination Australia in the United States and Canada.
The COAST North America site will allow you to search potential and existing partners by business travel specialty, map location, by state/province or by business name. To assist, when reviewing a specific business the site will automatically list other businesses within the same vicinity. Each business bio allows you to cut to the chase by including only key contacts for product development, staff training, product updates and cooperative marketing as provided directly by the listed business. Airline partner and Australian State and Federal Tourism contacts are also included.
Tourism Australia’s activities in the United States are managed from its Los Angeles office. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com.
Australian State and Territory Tourism Organisations operating in the USA include: Destination NSW, South Australian Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Tasmania, Visit Victoria, and Tourism Western Australia.