Consumers under 30 years of age are increasingly using online channels for bookings, including long haul travellers who are visiting for extended periods of time. The online environment plays a key role in France for destination selection and planning. Internet users are seeking the best prices and innovative services. Traditional operators remain important particularly for consumers over 40 years old and for special interest travel such as Honeymoons.
Commission Level: 15% - 25%
Commission Level: 10% - 14%
Commission Level: 12% - 18%
The major French online operators by Unique Visitors (UVs) are:
Commission Level: 20% - 30%
Planning and purchasing travel
Top tips for sales calls
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from France.
Tourism Australia’s activities in France are managed from its Frankfurt office and a representative office in Paris. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com.
Australian State and Territory Tourism Organisations with representation for France include the South Australian Tourism Commission, Tourism NT, TEQ and VVIC.