Coronavirus is impacting global travel and some of the information on this page might have changed as a result. Last updated in December 2019.
The travel distribution system in Germany features wholesalers as well as direct sellers. Bookings through traditional retail agencies remain strong for long haul travellers aged over 40 years. However, there has been an increase in long haul online bookings for airfares and accommodation, particularly those travelling for extended periods of time (e.g. Working Holiday Visa Makers).
Commission Level: 20% - 30%
Commission Level: 8% - 13%
Commission Level: 10% - 15%
Commission Level: up to 30%
Planning and purchasing travel
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Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from Germany.
Tourism Australia’s activities in Germany are managed from its Frankfurt office. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com/europe.
Australian State and Territory Tourism Organisations operating in Germany include: Destination New South Wales, the South Australian Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Tasmania, Visit Victoria and Tourism Western Australia.