Coronavirus is impacting global travel and some of the information on this page might have changed as a result. Last updated in December 2019.
The online environment plays a key role in Italy for destination selection and planning. Consumers under 30 years of age are increasingly using online channels for bookings, especially for flights. Traditional operators however, remain the main booking channel for long haul and special interest travel, such as the Honeymoon segment.
Commission Level: 12% - 20%
Commission Level: 10% - 14%
Commission Level: 6% - 12%
Commission Level: up to 30%
Planning and purchasing travel
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Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from Italy.
Tourism Australia’s activities in Italy are managed from its Frankfurt office and a representative office in Milan. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com.
Australian State and Territory Tourism Organisations with representation for Italy include South Australian Tourism Commission, Tourism and Events Queensland, Visit Victoria, and Tourism NT.