In the UK travel industry, consolidation continues at be a key factor and online booking channels are growing in popularity with consumers, particularly for short haul and point to point travel. However, traditional booking channels remain important for more complicated and higher value destinations like Australia. Some of the best known, UK distribution partners that sell Australia are increasing their investment in high street retail space. These companies, not surprisingly, continue to play a key role in converting consumers and influencing them to spend more, travel more deeply and widely and stay longer. They also encourage customers to pre-book more ground components and boost the overall spend per passenger.
Commission Level: up to 20%
Commission Level: up to 10%
Commission Level: up to 30%
Planning and purchasing travel
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Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from the United Kingdom.
Tourism Australia’s activities in the UK and Northern Europe are managed from its London office. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com.
Australian State and Territory Tourism Organisations operating in the UK include: Destination NSW, the South Australian Tourism Commission, Tourism and Events Queensland, Tourism NT, Visit Victoria and Tourism WA.