Coronavirus is impacting global travel and some of the information on this page might have changed as a result. Last updated in December 2019.
The South Korean travel distribution system is complex, with consumers using a combination of traditional and online channels to plan and book travel. There is no formal distinction between wholesalers and retail agencies in the South Korean market. The outbound leisure travel market for Australia consists of around 40 per cent group travel and 60 per cent Free and Independent Travel (FIT).
Commission Level: 5% - 12%
Commission Level: 9% - 20% % for major travel agencies only
Commission Level: 8% - 10%
Commission Level: 5% - 10%
Planning and purchasing travel
Top tips for sales calls
Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Below are a selection of Key Distribution Partners that Tourism Australia is partnering with from South Korea.
Tourism Australia’s activities in South Korea are managed from its Seoul office. For more information visit Tourism Australia’s corporate website at www.tourism.australia.com.
Australian State and Territory Tourism Organisations operating in South Korea include: Destination NSW, Tourism and Events Queensland and Tourism Western Australia.