Coronavirus is impacting global travel and some of the information on this page might have changed as a result. Last updated in December 2019.
The travel distribution system in China is highly regulated, with more than 2,000 travel agencies authorised to operate outbound travel business to overseas destinations, some of which can operate under the Approved Destination Status (ADS) Scheme and some under streamline visa application for Tourism Australia’s Key Distribution Partner program. In general, group travel still plays relatively large part of the Chinese outbound travel industry, however Free Independent Travel (FIT) and tailor-made traffic is growing at a faster rate.
Commission Level: 15% - 20%
Commission Level: 15% - 25%
Commission Level: 15% - 30%
Tourism Australia launched its KDP program in late 2014. The objectives of the KDP program are:
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Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.
Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.
Download a list of Key Distribution Partners that Tourism Australia is partnering with from China.
Tourism Australia’s activities in China are managed from its offices in Shanghai, Beijing, Guangzhou and Chengdu. For more information, visit Tourism Australia’s corporate website at www.tourism.australia.com.
Australia State and Territory Organisations operating in China include: Destination NSW, South Australian Tourism Commission, Tourism and Events Queensland, Tourism NT, Tourism Tasmania, Tourism Victoria and Tourism Western Australia.