A new way to Discover Aboriginal Experiences
9 March 2023
Tourism Australia is launching a new website dedicated to promoting the extraordinary Aboriginal guided experiences on offer around Australia that make up the Discover Aboriginal Experiences collective.
The new website brings together more than 160 experiences from over 45 businesses, all led by Aboriginal guides, together in one spot making it easier for users to search for what they are after, whether it be by the experience type, location or duration.
Tourism Australia Executive General Manager Corporate Affairs, Bede Fennell, said the organisation had an important role to play in promoting Aboriginal tourism experiences to travellers around the world.
“Our research across our key markets shows us the more we tell our Indigenous story and bring it to life the more interest there is amongst international travellers,” Mr Fennell said.
“That’s why we have a dedicated program that will not only help to educate travellers about the experiences on offer but make it easier for them to find the sorts of experiences they are after in the destinations they are planning to visit.”
“The Discover Aboriginal Experiences collective includes a wide variety of adventure, food and urban experiences right across Australia that can be integrated into any itinerary,” Mr Fennell said.
Tourism Australia’s Discover Aboriginal Experiences Executive Officer Nicole Mitchell said, “our promise to our Discover Aboriginal Experiences members is to raise the profile of what they offer and that’s exactly what the new website will help to do.
We want Aboriginal experiences to be an essential part of any trip to Australia where visitors engage with multiple tourism businesses to get a true sense of diversity of cultures and experiences on offer. The best way to do that is to make what’s on offer easy to discover and understand.
Ultimately by helping people to find an experience that fits into their plans we are also helping to drive a deeper connection and understanding of Aboriginal peoples and their cultures.”
Visit the new Discover Aboriginal Experiences website here. The collective is also launching new social media channels on both Instagram and Facebook and can be found via the handle @DiscoverAboriginalExperiences.
Discover Aboriginal Experiences
Discover Aboriginal Experiences is a carefully curated selection of extraordinary Aboriginal-guided experiences. Each member in this collective is considered a leader in Aboriginal tourism, with over 160 experiences from over 45 businesses around Australia, all led by Aboriginal guides. Aboriginal guides aren’t just warm and welcoming; as the owners of the stories they share with you, they offer a means of connecting with Australian places and cultures quite unlike anything else you’ll find. With experiences spanning one-hour tours to multi-day odysseys, in both urban and regional locations, you’ll be sure to find a meaningful, fun and engaging Aboriginal experience.
We shine the light on our tourism operators that celebrate our contemporary and Indigenous heritage in a way that has a positive impact for community, culture and the environment.
For media enquiries, contact:
Beau Mitchem - firstname.lastname@example.org
Nicole Mitchell - email@example.com