Industry resources

Building your tourism business

Canoeing on Brisbane River, Brisbane, Queensland © Brisbane Marketing

Canoeing on Brisbane River, Brisbane, Queensland © Brisbane Marketing

Tourism Australia can help build your tourism business by providing free resources and specialist programs to help you get started.

One of the best places to first seek advice is from your local, regional and state tourism offices. These industry bodies assist with product development and can provide you with a general introduction to the tourism industry and business planning tools to enable you to research and plan your own tourism businesses.

For operators just starting out in the market, Tourism Australia has a wealth of research information and analysis about Australian tourism, including updates on consumer travelling trends and insights into what’s happening in the top tourism markets. You can use this research and analysis to help you make better informed business decisions.

Working with the industry

ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Connect with Tourism Australia and benefit from our campaign activity, market research and data, and other resources to grow your tourism business.

Mark Olive cooking a meal of fish for two guests, Davidson's Arnhemland Safaris, Northern Territory © Tourism Australia

Working with our ambassadors

Tourism Australia's Advocacy program works with influential ambassadors and opinion leaders as a credible and persuasive form of marketing.

Tourism Australia's Advocacy program works with influential ambassadors and opinion leaders as a credible and persuasive form of marketing.

Tourism Australia's Advocacy program works with influential ambassadors and opinion leaders as a credible and persuasive form of marketing.

Couple enjoying a picnic at Jacobs Creek winery, Barossa Valley, South Australia © Tourism Australia

Working with the media

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

This guide has been created to help you understand the media landscape, how it works, and how you can promote your brand, product or experience.

Getting your product 'export ready'

Indigenous tour guides and couple kneeling down to view a tidal pool, Southern Cross Cultural Walk, Cygnet, Western Australia © Tourism Australia

Getting ready for international visitors

Find out how to develop your product for the international market by looking at international consumer needs, culture and motivations.

Find out how to develop your product for the international market by looking at international consumer needs, culture and motivations.

Find out how to develop your product for the international market by looking at international consumer needs, culture and motivations.

A visitor looks out over the Red Centre landscape while on a hot air balloon with Outback Ballooning © Tourism NT, Laura Bell

Tourism Trade Ready and the Australian Tourism Toolkit

Gain fundamental knowledge and find resources to help you trade effectively with the international market.

Gain fundamental knowledge and find resources to help you trade effectively with the international market.

Gain fundamental knowledge and find resources to help you trade effectively with the international market.

Improving your online presence

Russell Falls, Mt Field National Park, Tasmania © Tourism Australia

Learn how to take the best images for your business.

Learn how to take the best images for your business.

Learn how to take the best images for your business.

The Arkaba Walk, Ruger's Hill, Flinders Ranges, South Australia © Tourism Australia

Learn how to use SEO to increase visibility for your business.

Learn how to use SEO to increase visibility for your business.

Learn how to use SEO to increase visibility for your business.

Gibson Steps, Great Ocean Road, VIC © Tourism Australia

Learn how to create a great ATDW listing for your business.

Learn how to create a great ATDW listing for your business.

Learn how to create a great ATDW listing for your business.

Kangaroo Island Wilderness Trail, Kangaroo Island, South Australia © South Australian Tourism Commission

Google listing guide

Learn how to create a great Google Listing for your business.

Learn how to create a great Google Listing for your business.

Learn how to create a great Google Listing for your business.

Person sitting down with their mobile phone looking at Tourism Australia's Instagram account © Tourism Australia

Social media guide

Learn how to get the most out of your own social media channels.

Learn how to get the most out of your own social media channels.

Learn how to get the most out of your own social media channels.

The Hazards, Freycinet National Park, Tasmania © Myka Photography

Getting your product on Australia.com

Having your product listed on Tourism Australia's consumer website can help with your international exposure. Find out how.

Having your product listed on Tourism Australia's consumer website can help with your international exposure. Find out how.

Having your product listed on Tourism Australia's consumer website can help with your international exposure. Find out how.

Kayaking with Exmouth Adventure Co. on Ningaloo Reef, Western Australia © Tourism Australia

The Tourism e-kit

The Tourism e-kit is an online training program covering the A to Z of online marketing and distribution for the tourism industry.

Preparing for trade shows and events

Welcome Function ATE17 © Tourism Australia, Remco Jansen

Trade show tips

To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.

To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.

To make the most out of your trade shows, Tourism Australia has prepared a list of tips and information for your consideration.

DNSW café at Australian Tourism Exchange (ATE) ©Tourism Australia

Tourism Australia industry events

Discover upcoming events hosted by Tourism Australia, or find information on past events.

Discover upcoming events hosted by Tourism Australia, or find information on past events.

Discover upcoming events hosted by Tourism Australia, or find information on past events.

Group of people seated at a long table listening to restaurateur speak at a Tasting Australia event in Barossa, South Australia © South Australian Tourism Commission

Australian tourism industry events calendar

Discover tourism industry events, including events organised by Tourism Australia and State and Territory Tourism Organisations. Register your event today.

Discover tourism industry events, including events organised by Tourism Australia and State and Territory Tourism Organisations. Register your event today.

Discover tourism industry events, including events organised by Tourism Australia and State and Territory Tourism Organisations. Register your event today.

Two friends hiking in Mount Ngungun, Glass House Mountains, Queensland © Tourism and Events Queensland

Send us your news

Tourism Australia keeps the industry up-to-date with the latest trends and story ideas in Australian tourism via newsletters, media releases, fact sheets, reports and destination guides. Have a story idea that you would like to put forward?

Send us your news

Tourism Australia keeps the industry up-to-date with the latest trends and story ideas in Australian tourism via newsletters, media releases, fact sheets, reports and destination guides. Have a story idea that you would like to put forward?

Discover more

A group of three women walking together with a SEIT Outback Tours guide, Outback Australia, Northern Territory © Tourism Australia

Who’s who in the tourism industry

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.

Find out about all the major operators of Australian tourism and the government tourism agencies that run each state and territory.

Group of women standing at a lookout overlooking Whitehaven Beach, Whitsundays, Queensland © Tourism and Events Queensland

Federal Government support for tourism businesses

Discover useful information and resources which could benefit your tourism business.

Discover useful information and resources which could benefit your tourism business.

Discover useful information and resources which could benefit your tourism business.

Aerial view of Bondi Beach, Sydney, New South Wales © Tourism Australia

Tourism Australia industry webinar series

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.

Tourism Australia hosts a series of monthly webinars, which began as a response to the Coronavirus pandemic, featuring updates and guest speakers from industry.