Coorabell House, Byron Hinterland, NSW © Tourism Australia

Our campaigns

There’s Nothing Like Australia is Tourism Australia’s global brand platform, highlighting some of the very best attractions and experiences Australia has to offer.

Working Holiday Maker Campaign 2022 © Tourism Australia

WORK AND PLAY THE AUSSIE WAY

On 31 January Tourism Australia launched its ‘Work and Play the Aussie Way’ inviting Working Holiday Makers to Australia. The campaign showcases to young people all the adventures and experiences they could have while working and travelling in Australia.

Sydney Opera House, Sydney, NSW © Tourism Australia

TUNE INTO AUS

Tourism Australia has collaborated with one of Australia’s most influential electronic music duos, Flight Facilities, to emulate the unique feeling of an Australian holiday, through vision, music and 8D audio.

Rottnest Island, WA © Georges Antoni

Be the First

On 8 April 2021, Tourism Australia launched its ‘Be the First’ campaign inviting New Zealanders to take advantage of all the incredible experiences that await them across the Tasman.

Yours to Explore, Singapore Campaign 2021 © Tourism Australia

Yours To Explore Singapore

With quarantine-free travel for vaccinated citizens from Singapore to Australia commencing from 21 November 2021, Tourism Australia is kicking off a new campaign to encourage vaccinated Singaporeans to come and explore in Australia.

Sydney Opera House, Sydney, NSW © Tourism Australia

Experience Australia in 8D sound

Tourism Australia has created a series of immersive videos that explore the unique sights, sounds and textures of Australia.

HHTY, Andy Lee, Skydive Australia © Tourism Australia

Holiday Here This Year

Tourism Australia’s domestic campaign, Holiday Here This Year, encourages Australians to get out there and see their own backyard.

Uluru, Uluru-Kata Tjuta National Park, NT © Tourism Australia

There's Still Nothing Like Australia

On 12 March 2020, Tourism Australia unveiled its There’s Still Nothing Like Australia campaign film at the Destination Australia...

LIVE FROM AUS © Tourism Australia

Live From Aus

Tourism Australia live streamed the best of Australian tourism into living rooms across the country

Download the “There’s Nothing Like Australia” logo

When promoting international tourism to Australia, businesses within the travel industry are welcome to use this logo. Please share your artwork or website with our Brand team for approval prior to proceeding and allow 48 hours for a response.

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2019 Content Images - Western Australia

Best Jobs in the World campaign, Whitehaven Beach, Whitsunday Islands, QLD © Tourism Australia

Surfers Paradise, Gold Coast, QLD © Tourism Australia

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2022