
Industry Resources


National Experience Content Initiative
A new $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions.


“There’s Nothing Like Australia” logo
When promoting international tourism to Australia, businesses within the travel industry are welcome to use this logo. Please share your artwork or website with our Brand team for approval prior to proceeding and allow 48 hours for a response.