Murray River Walk, SA

Industry Resources

Lake MacDonnell, Eyre Peninsula, SA

Visit the Resource Hub
The Trade Resource Hub is where our Trade, Media and Key Distribution Partners can access Tourism Brand resources.
Sunrise at Wineglass Bay

The Australian Story - Industry Video Series
Tourism Australia has collated industry stories from around the country into a series of videos to tell the Australian story.
Walkin On Water Surf School

National Experience Content Initiative
A new $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions.
Winery, Hunter Valley, NSW © Tourism Australia

Government support and assistance for the tourism industry

Federal, State and Territory governments provide a range of support and relief assistance for tourism businesses.
Big Lagoon – Shark Bay © Tourism Australia

Working with Tourism Australia – Domestic Edition
Guide to working with Tourism Australia in the domestic market.
Morton National Park, NSW

Open for Business Bushfire Recovery videos
Tourism Australia and the National Bushfire Recovery Agency have collaborated to develop a series of bushfire recovery videos.
Aerial of Box Head and Broken Bay, Bouddi National Park, NSW © Destination NSW

Tourism Australia industry webinar series
In response to the coronavirus pandemic, Tourism Australia is hosting a series of weekly webinars with different guest speakers.
SEIT Outback Australia NT

Welcome to country guide
Tourism Australia encourages the use/ observance of a ‘Welcome to Country’ or ‘Acknowledgement of Country’ to show awareness of and respect for the traditional Aboriginal and Torres Strait Islander owners of the land. Read this guide for more information.
The Overland Track, Cradle Mountain, Lake St Clair Cradle Mountain National park, TAS.

Sustainability Factsheet
Find out more about Tourism Australia’s approach to sustainable tourism.
ATE14, Cairns, QLD © 2014 Tourism Australia

Working with Tourism Australia
There are many ways you can connect with Tourism Australia to benefit from our campaign activity, research, market data and more to grow your tourism business.
Mark Olive, Davidson's Arnehemland Safaris, NT © Tourism Australia

Working with our Ambassadors
Through our Advocacy program, Tourism Australia works with influential ambassadors and opinion leaders, who act as storytellers for Australian holidays in the mainstream media, social media and other consumer-facing platforms.
Sydney Skyline, NSW © Tourism Australia

Investing in Tourism
Information and resources to stay up to date with the changing bushfire situation as well as providing information about relief assistance.
ATE13, Sydney, NSW © Tourism Australia

Attending Trade Events
Find out more information about attending trade events.
Bondi Beach, Sydney, NSW © Tourism Australia

Getting Ready For International Visitors

Find out more information about how to develop your product for the international market.
Sydney Opera House, Sydney, NSW © Tourism Australia

Hosting International Media
Tourism Australia works closely with the Australian tourism industry to host between 800 and 1000 media representatives from almost 30 countries each year.

Working with the Media Guide
Find out more information on media guides, media kits and making the most out of social media.
Port Adelaide, Adelaide, SA © SATC

Accessible Tourism
Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age.
WOMADelaide, Adelaide, SA © SATC

Marketing Major Events
Tourism Australia supports the promotion of a year-round calendar of public events and festivals from across the country.
ATE 2016, Gold Coast, Queensland

Tourism industry contacts
Learn about the tourism industry structure here in Australia, including governments, tourism organisations and local associations, and access key industry contacts.
Eagle Bay, Dunsborough, WA © Tourism Australia

Using Social Media
Tourism Australia's Social Media Program focuses on stimulating conversations about Australia through key platforms including Facebook, Twitter, Google+, Instagram and Pintrest.
Noosa Farmers Market, Noosa, QLD © Tourism Australia

Tourism export toolkit
The Tourism export toolkit has been produced by the Australian Tourism Export Council (ATEC) in partnership with Tourism Australia, and as a result of collaborative participation from all State and Territory Tourism Offices.
Cape Mentelle Vineyards, Margaret River, WA

Image Gallery
Access Tourism Australia images to help users promote tourism and travel to Australia.
Gunlom Falls, Kakadu National Park, NT

Video Gallery
Access Tourism Australia videos to help users promote tourism and travel to Australia.
Byron Bay, NSW © Tourism Australia

Student Resources
Find out more information about Tourism Australia, Tourism industry facts and figures and more.
Indian Ocean Drive, WA © Tourism Australia

Australia Maps
Print versions of our Australia Visitor Map and our Travel Safely in Australia Map.
Jacarandas, Kirribilli © Destination NSW

The Tourism e-kit
The Tourism e-kit is an online training program covering the A to Z of online marketing and distribution for the tourism industry.
Australia.com logo © Tourism Australia

Get your product on Australia.com
If you have an original story idea or itinerary to share, you can submit content to Australia.com.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2021
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