Past campaigns

Vaccine Campaign - It's our best shot for Travel

It’s Our Best shot For Travel Toolkit

Download the toolkit to share the COVID-19 vaccination message and help support the tourism industry.

Vaccine Campaign - It's our best shot for Events

It’s Our Best Shot For Events Toolkit

Download the toolkit to share the COVID-19 vaccination message and help support the business events industry.

Kylie Minogue at Taronga Zoo, Sydney, NSW

Matesong

Australian pop  icon Kylie Minogue has delivered a special musical Christmas Day message to the UK, as part of Tourism Australia’s...

Port Stephens, NSW © Tourism Australia

Philausophy

On 30 October 2019, Tourism Australia unveiled its new $38 million global campaign, Philausophy.

Dundee, There's Nothing Like Australia

Dundee

Crocodile Dundee inspires new $36m American tourism push.

Australia Inc. Youth campaign

Youth Campaign

Since 2010 Tourism Australia’s global consumer marketing campaign, ‘There’s nothing like Australia’, has built strong appeal with...

Best Jobs in the World Campaign © Tourism Australia

The Best Jobs in the World

In March 2013, Tourism Australia, along with state and territory tourism organisations and partners including Citibank Dell, IKEA, Monster.com, Sony Music, STA Travel and Virgin Australia, launched the Best Jobs in the World global youth campaign.

Business Events, Sydney, NSW © NSW Trade and Investment

No Leave No Life

In 2005 Tourism Australia commissioned a research study to look at annual accrued leave in Australia and the findings from this research suggested that this was a huge issue within organisations.

Australian Festival of Chamber Music, Townsville, QLD © Andrew Rankin

Making Tracks

In 2011 Tourism Australia partnered with Google and YouTube to create a digital marketing campaign to showcase why ‘There’s Nothing like Australia’ by tapping into the passion points of music, culture, digital media and innovation.

Oprah's Ultimate Australian Adventure, Sydney, NSW © Harpo Inc.

Oprah's Ultimate Australian Adventure

In December 2010, Oprah Winfrey brought 302 audience members on an eight-day, seven-night trip to Australia, to film four special episodes of the her show, appropriately titled ‘Oprah’s Ultimate Australian Adventure’.

Icebergs, Bondi Beach, NSW

Aussie News Today

In October 2016 Tourism Australia launched the youth campaign, Aussie News Today.

Twelve Apostles Lodge Walk, Great Ocean Road, VIC. © Tourism Australia

Aquatic and coastal

There’s nothing like Australia – especially when it comes to world-class aquatic and coastal beauty.

Neil Perry, Peter Gilmore, Dan Hunter, Ben Shewry - World’s 50 Best Restaurants - The Great Aussie Brunch © Tourism Australia

Food and wine

In response to the growing demand globally for food and wine as part of the travel experience, Tourism Australia’s There’s Nothing...

UnDiscover Australia - Field of Light, Uluru-Kata Tjuta National Park, NT

UnDiscover Australia

In September 2018 Tourism Australia launched a A$10 million campaign in South and South East Asia challenging perceptions and...

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023