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Our programs

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Tourism Australia runs a number of programs for distribution partners, industry and international media.

Aussie Specialist Program (ASP) logo © Tourism Australia

Aussie Specialist Program

The Aussie Specialist Program is an innovative online course designed to give frontline travel sellers to the knowledge and skills needed to sell to Australia effectively to their customers.
Glass House Mountains, Sunshine Coast, Queensland

Key Distribution Program

Tourism Australia is a partnership marketing organisation and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.
Twelve Apostles Lodge Walk, Great Ocean Road, Victoria © Tourism Australia

International Media Hosting Program

Tourism Australia's media hosting program is designed to enable media from our key international markets to immerse themselves in the destination to create more motivating and compelling stories for their audiences.
Cradle Mountain Huts Walk, Cradle Mountain-Lake St © Great Walks of Australia

Signature Experiences of Australia

Today's discerning international traveller is seeking out travel destinations that deliver unique and authentic experiences which tap into their passion points.
Chris Hemsworth addresses delegates at ATE 2016 © Tourism Australia

Friends of Australia

Tourism Australia's Friends of Australia program helps to harness the power of globally influential individuals who have a genuine affinity with Australia.

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Acknowledgement of Country

Indigenous symbol - Natural Beauty

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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Disclaimer

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

*Disclaimer: The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

© Tourism Australia 2023
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