Our Management

Phillipa Harrison

Managing Director

Phillipa Harrison joined Tourism Australia in February 2017 to head up the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as Global Distribution and Partnerships. In this role Phillipa oversees Tourism Australia’s network of international offices spanning 12 countries as well as managing airline relationships and distribution channels, working in partnership with the industry to grow the inbound market for Australian tourism. In September 2019, Phillipa was promoted to Managing Director.

Prior to her current role, Ms Harrison spent six years working for Hamilton Island Enterprises and before that held a variety of senior sales, marketing and product roles at Viator Systems (Sydney), Base Group (Sydney), STA Travel (London), Contiki Holidays (London), and Trailfinders (London).
 

Mark Craig

Executive General Manager Corporate Services

Corporate Services is responsible for improving corporate governance through information technology, finance, administration, human resources, legal advice and board secretariat duties.

Mark joined Tourism Australia in June 2011. Previously Mark was Chief Financial Officer at the NSW Human Services Department. He also held senior executive roles with EnergyAustralia, Scottish Water and Ernst & Young.
 

Bede Fennell

Executive General Manager, Corporate Affairs, Government and Industry

The Corporate Affairs, Government and Industry team is Tourism Australia’s main liaison with government, Australian news media and the tourism industry.

Bede joined Tourism Australia in November 2019. He has over 20 years of corporate affairs, government and industry experience in Australia and internationally. He has worked in politics at a Federal and State level, and for more than half of his career has worked for large corporates across a range of industries from manufacturing, to mining services and to infrastructure.
 

Penny Lion

Executive General Manager Events

The Events team at Tourism Australia comprises Business Events and Industry Events. The Business Events team is a specialist unit focussing on this specific visitor sector, and is responsible for delivering targeted marketing communications and trade programs to promote Australia internationally as a business events destination. Industry Events delivers a variety of activity to showcase Australia’s tourism offering, including the Australian Tourism Exchange ( ATE ) and Corroboree events for frontline retail travel sellers. These events, held in Australia and in key international markets, provide the Australian tourism industry with a platform on which to promote their experiences and products to qualified travel sellers.

Penny joined Tourism Australia in 2010 as Head of Business Events, and became Executive General Manager, Events, in August 2016. Her experience in the events sector encompasses strategy, marketing, sales, operations, and stakeholder management and spans more than 20 years working on trade, consumer and corporate events.
 

Susan Coghill

Chief Marketing Officer

Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.

In her previous role as Tourism Australia's General Manager Creative, Content and Campaigns, Susan helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.
 

Robin Mack

Acting Executive General Manager, International

The International team is responsible for global marketing operations in 15 core markets. International is also responsible for aviation development, distribution development and working in partnership with the Australian tourism industry to grow the inbound market.

Robin has worked in the travel and tourism industry for almost 30 years, working across travel retailers, wholesalers and airlines including British Airways and Qantas before focusing on destination marketing. Robin joined Tourism Australia in 2012 as Acting General Manager International Operations, becoming Head of Distribution Development and Partnerships in 2014.