Tourism Australia is led by the Managing Director and has six business groups.
Tourism Australia Management Organisation Chart
As the Managing Director Phillipa is responsible for driving Tourism Australia’s strategies to create sustainable international demand for Australia’s tourism experiences and working with the tourism industry to support the sector’s recovery from the impacts of the events of 2020.
Phillipa first joined Tourism Australia in February 2017 as Executive General Manager International, to lead the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as Global Distribution and Partnerships.
Executive General Manager Corporate Services
Corporate Services is responsible for improving corporate governance through information technology, finance, administration, human resources, legal advice and board secretariat duties.
Mark joined Tourism Australia in June 2011. Previously, Mark was Chief Financial Officer at the NSW Human Services Department. He also held senior executive roles with Energy Australia, Scottish Water and Ernst & Young.
Executive General Manager, Corporate Affairs, Government & Industry
The Corporate Affairs team is Tourism Australia’s main liaison with government, Australian news media and the tourism industry.
Bede joined Tourism Australia in November 2019. He has over 20 years of corporate affairs, government and industry experience in Australia and internationally. He has worked in politics at a Federal and State level, and for more than half of his career has worked for large corporations across a range of industries from manufacturing, to mining services and to infrastructure.
Executive General Manager Eastern Markets and Aviation
Andrew Hogg joined Tourism Australia in June 2015 as Regional General Manager Greater China and was promoted to North Asia Regional General Manager in November 2015. Andrew is based in Shanghai, working closely with colleagues over the North Asia Region from China, Japan and Korea.
Andrew is responsible for driving Tourism Australia’s strategies to grow demand from the South East Asia, India and North Asia markets. With his strong airline background, here in Australia and overseas, Andrew will be also responsible for the restoration of international aviation capacity.
Chief Marketing Officer
Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.
In her previous role as Tourism Australia's General Manager Creative, Content and Campaigns, Susan helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.
Executive General Manager Commercial & Business Events Australia
The Commercial division includes marketing operations for Western priority leisure markets: New Zealand, UK, USA, Germany, France, Italy and Canada, along with overseeing distribution development and partnerships globally. Business Events Australia is the specialist unit building awareness and consideration of Australia as a business events destination by delivering targeted marketing and communications, industry partnerships and a trade distribution program.
Executive General Manager, Strategy & Research
The Strategy and Research division incorporates four interrelated functions: Data and Research (ensuring that our initiatives are informed by relevant insights and sharing these insights with the Australian tourism industry); Strategy (defining and communicating our organisational objectives and strategies to ensure best use of resources); and Planning and Reporting (implementing our strategies and objectives through annual planning and monitoring our performance to plan).